Data provided by Mixpanel shows that iPhone XS Max is the most popular 2018 iPhone, with its adoption rate exceeding the one of both iPhone XS and iPhone XR.
The January 10 numbers show that iPhone XS Max has a share of 3.36%, while iPhone XS is the runner-up with 2.97%, while iPhone XR is third with 2.74%. The data only concerns iPhones launched in 2018, right now, iPhone X is the leading model with 11.30%.
Very important to note is that the numbers vary a lot from one day to another, but every time, the iPhone XS Max remains the leading 2018 model.
On January 9, it was the top choice with 3.70%, followed by iPhone XR with 3.08%. iPhone XS was only third with 2.90%.
Certainly, these figures are fairly surprising, especially because one of the main complaints these days is that 2018 iPhones are too expensive.
iPhone XS Max, the most expensive 2018 iPhone
However, iPhone XS Max is the most expensive of them all, with the top-of-the-range model reaching $1,450 in the United States.
Apple CEO Tim Cook said earlier this month that the weaker demand for the new iPhones is mostly a result of the growing tension between the United States and China on import taxes. Cook also blamed the battery replacement program that came to an end on December 31, explaining that with a new battery, some existing iPhone owners delay the upgrade to a new iPhone.
While Cook suggested that pricing isn’t an issue, Apple today offered Chinese vendors a price cut for all 2017 and 2018 iPhone models in an attempt to counter the declining sales. It’s not yet clear if similar discounts would expand to other markets, so for now, iPhones remain just as expensive as before for most customers across the world.